Let’s look at 10 facts that are associated with internet radio
- Internet radio is the fastest growing medium of today
- 40% of people tune in to internet radio at work
- As listening to conventional radio advertising while driving is associated with billboard advertising so is online radio advertising is associated with surfing the internet.
(Everyone is on the internet these days!)
- Audience for internet radio is (not within a 5 miles radius) Global
- Reasonable advertising cost even for a tight budget- provides a leverage for everyone and so an excellent place for even small organisation to command attention
- Internet radio attracts upper-income audience- great for businesses!
- Loyal listeners’- if listeners likes your programme, they are more likely to log on and listen again
- Listeners at their computers pay attention as it’s not background noise
- More actionable- Listeners are just a click away from your programme
- Advertising is multi-faceted and normally associated with banner ads and other additional adverts.
Contributed by Victory Sound Radio
