Guide to Marketing Your Event

There’s more to marketing then just telling people about your event. Your message needs to be simple yet compelling – and it needs to reach your target audience. You must also keep it cost effective. Here are some key issues you need to think about when preparing to market your event.

Identify the Amount of Marketing Required

If you’re putting on a training course with a dozen places and you know plenty of people are interested in coming, there’s virtually no marketing required. Just make sure they know where and when it is and the job’s done.

If you’re arranging an event where lots of children will be performing you’ll have a ready-made audience from their families – so again, you might not need to do any marketing.

However, your might be hosting a concert. This time you’ll need lots of marketing, because if you don’t tell people it’s happening there’ll be no one there.

Plan Your Marketing Well in Advance

You need to start your marketing effort well before the event. Diaries fill up so give your audience lots of notice. For many events give at least 2-3 months notice, and more if the event spans multiple days or is going involve several hundred people. You also need to plan the timing of your marketing. For example – if you want to put posters up three months before the event, allow time for the artwork to be designed, agreed and the posters printed. If you’re going to include a link to a website on the marketing material, the website needs to be ready before the material goes out.

Plan Your Marketing Content

Your marketing needs to convey a number of different messages. It needs to tell people:

What the event is.

Why they should be there.

Where it’s being held.

When it’s happening.

How much it will cost.

How to book, if booking is required.

How to Boost numbers at your event with email marketing!

It can be a challenge when it comes to attracting delegates to your

event. Not that your event is not relevant or of interest to people.

But, it may be the simple fact that with the current information

overload; people may either place less value on your event or you

might be one of many competitors.

Email marketing is an invaluable tool that can be used to build

customers’ loyalty. It is an extremely effective way of reminding your

contacts of your important events.

Marketing your events shouldn’tbe a one off or even a short term

attempt. Instead it should be a continuous process, one designed to

unveil the values that your eventis designed to deliver.

What I’m I saying? I am saying that each attempt to advertise your

event should be a sneak preview of what the actual event will deliver.

The simple fact is this- if you don’t place value to your event. No

One else will!

For instance- word youradvertising lines to be short and you must

make them very informative. So,include quotes and facts relevant to your

topics and areas to be covered.

Unlocking the Power of Internet Radio

Let’s look at 10 facts that are associated with internet radio

1. Internet radio is the fastest growing medium of today
2. 40% of people tune in to internet radio at work
3. As listening to conventional radio advertising while driving is associated with billboard advertising so is online radio advertising is associated with surfing the internet.

(Everyone is on the internet these days!)

1. Audience for internet radio is (not within a 5 miles radius) Global
2. Reasonable advertising cost even for a tight budget- provides a leverage for everyone and so an excellent place for even small organisation to command attention
3. Internet radio attracts upper-income audience- great for businesses!
4. Loyal listeners’- if listeners likes your programme, they are more likely to log on and listen again
5. Listeners at their computers pay attention as it’s not background noise
6. More actionable- Listeners are just a click away from your programme
7. Advertising is multi-faceted and normally associated with banner ads and other additional adverts.

Contributed by Victory Sound Radio